Agency Fail: Many Missing The Boat On Tablets
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: website
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
As Mark Chang prepares for Act 2, so does JobStreet
Various factors contributed to Mark Chang selling off the Internet assets of JobStreet.com, and there will be no time for him to bask in the...
Data pick of the day: Mobile networking surges past 40%
Global Web Index released numbers showing digital devices that people are using to access social networking platforms. Globally, PCs and laptops might still be the...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
’2013 and 2014 Was A Period Of Transition, 2015 Will Be A Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
’2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
Xaxis appoints Mickey Zhang as China’s Managing Director
Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee...
China’s Single’s Day bonanza: Going beyond numbers to trends driving 2015
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
New opportunities ahead as mobile onliners set to reach 173 mn in India
Following the unprecedented rise in the mobile consumers in India, internet is expected to witness its next wave of consumers through the mobile device, according...
Understanding The Value Of Industry Bodies – A Perspective From Asia
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under...
Yahoo’s acquisition spree adds Cooliris to the mix
After barely a fortnight of bringing programmatic video ad platform Brightroll into its fold, Yahoo has now acquired start up photo app maker Cooliris. Founded...
Remarketing: Crossing the lines between relevance & nuisance
Are you constantly notified with an automated advertisement of a product or a service that you may have checked on earlier? This marketing strategy, termed...
No names please: Hilton’s discrete approach to data-driven marketing
All hotel guests expect a certain level of discretion, but they’ve also grown accustomed to a certain level of personalized service. And that service is...
Google’s new crowdfunding, publisher-friendly service kills ads
Putting power in the hands of the consumers to choose the ads they want to see is an area of focus for most technology-led media...
