Data making a difference: Going beyond personalisation
Data explosion With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. As the digital footprint of the society...
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Googling as a Way of Life: It Grabs More than 90 Percent of Global Search Traffic
When you want to search, where do you go? If you’re like most people in the world, you go to Google. Recent research from Define...
Ecommerce fighting all the barriers in India
The year gone by, 2014, will always be remembered as the year that marked the arrival of ecommerce in India. The year was marked with...
Cool ideas: Pay it forward comes to retail
Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming...
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
#sowhoknew: Leaving Las Vegas – CES 2015 highlights
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
DMA Digital Diary: Is Google’s dominance waning?
Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that...
Top 5 trends that will shape APAC marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how...
Yahoo eating into Google’s search pie?
Google Search has seen a decrease in its share in December 2014, while Yahoo’s figures grew to highest US share over the last five years....
JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the...
CES 2015: The Internet Of Things Beckons Brands, But Data Barriers Are Real
If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up...
What Ad Tech Firms Can Take Away From CES
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of...
Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
Does social engagement convert to site visits?
Social media has been a buzzword for a long time. But what impact does it really have? SocialBakers conducted a study that showed that social...
#sowhoknew: Ashton Kutcher gets offered a job in media? – CES 2015 Day 4
I’m going to offer Ashton Kutcher a job. Given the fact that he is most notably an actor (who, as one member of the audience...
What Were the Key Trends of 2014?
The quest for ‘actionable data’, ‘talent’, and a ‘single customer view’ were the top priorities last year among of media professionals surveyed by ExchangeWire, as the...
