OutSystems rides RAD wave in Asian waters
OutSystems, an enterprise Rapid Application Delivery (RAD) platform provider, believes its high-productivity PaaS for the development and delivery of enterprise web and mobile apps is...
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From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
Twitter capitalises on ‘off-site’ tweets
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
Cable Pushes to Exclude Netflix From Net Neutrality Protections
Internet service providers led by Comcast are pushing to protect from federal regulations their ability to demand fees from high-volume data users such as Netflix....
Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated...
Top trends for mobile marketing in 2015
That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future...
Lockdown by WhatsApp for third party app users
Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their...
Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
WhatsApp launches a desktop version
Mobile messaging platform WhatsApp has now launched a desktop version for its users. The desktop version is synced with the phone and allows access to...
Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Who to Watch in 2015
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors,...
B Saikumar, Ronnie Screwvala partner for digital media venture in India
B Saikumar, former Group CEO of Network 18, has donned the entrepreneur hat partnering with one of India’s visionary thought leaders Ronnie Screwvala. The duo...
Twitter acquires Bengaluru based ZipDial
Twitter announced that it has reached an agreement to acquire ZipDial, its product partner based in Bangalore, to make Twitter even more accessible to people...
Mobile Web Is Paramount For Small And Medium-Sized Publishers
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need...
