AOL Buy Heralds Telco Stack War; Transparency Takes Top-Billing
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad...
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UK Tops Viewability League
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also...
Are Your Video Ads Making an Impression?; Annual Global Advertising Spend on Mobile Devices is Expected to Reach $105bn by 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Why marketers should own the brand-consumer conversation
Consumer moments happen throughout our day – at work, at home, and everywhere in between. And within these moments, the lines that separate marketing and...
Device-enabled kids assert influence in the household
Kids in Southeast Asia have greater online access through mobile and tablet devices than ever before, but television remains the most popular media, a fact...
Indian ecomm player Myntra to transition to app-only from May 15
Following the buzz around ecommerce players taking the app-only route, Myntra has transformed to an app-only platform, marking the end of desktop and browser based...
5 things to know about the big AOL-Verizon deal
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
How is Salesforce acquisition going to pan out for Microsoft?
While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street...
How do we stop customers going dark?
It seems that marketers have been talking about 1-to-1 marketing for ever. But lots of talk doesn’t necessarily mean lots of action, and there’s little...
Sport Singapore, Ogilvy cheer athletes in run up to 28th SEA Games
Sport Singapore, Ogilvy & Mather Singapore, and Oscar-nominated film director Tony Kaye have teamed up to produce a series of TVCs to rally the nation...
IoT was Hot at Mobile World Congress
A key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product,...
IPG Mediabrands appoints Andy Male as the Regional Director of Rally
With an aim to build and accelerate its ‘Agency of Future’ offering, IPG Mediabrands has appointed Andy Male as the Regional Director of its social...
Why Sooperfly is making a strong case for its Asia ambition
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
Periscope Piracy – a knock-out punch for Pay TV?
The much hyped Mayweather vs. Pacquiao fight may not have not lived up to its mega billing but the piracy debate it has fuelled about...
Flickr beefs up back-end for better search & access
Yahoo! Inc. has released a number of major updates to Flickr, desktop and mobile, introducing a more intelligent search tool and set of features that...
Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
