Precious ‘cargo’: How well the WSJ’s shorts story did
If you were sentient, English-speaking, and seated in front of a computer at any point in the last week, you probably noticed a debate about...
Tagged: website
Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London...
Q2 Earnings: Tremor Video & Marin Software
Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the...
Target Again Selling Amazon’s Tablets, E-Readers After Four-Year Rift
Target has resumed selling Amazon.com’s tablets and e-readers on its website and plans to bring them back to its stores, marking a detente between one...
New from HI-FI: ‘Tagcasting’ Helps Publishers, Businesses, and Individuals to Prosper with LIVE Video
HI-FI, billed as “The Mobile Lifestyle Network,” has just introduced LIVE broadcasting on its mobile media platform. “Called Tagcasting, the new LIVE video capability empowers...
Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations
More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will...
The future of programmatic: top marketers give their verdict
The landscape New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target...
UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
DBS leverages on Amazon Web Services’ cloud
DBS Bank inks agreement with infrastructure provider, Amazon Web Services (AWS), to leverage on its cloud technology. Via DNA
Why Telcos Are Going to Smash the Google/Facebook Ad Duopoly
The Yahoo saga is finally over. After the most protracted sales process of recent times, Verizon acquired Yahoo’s core assets (content properties, email, search, and...
More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project...
Verizon’s Yahoo Deal Creates Powerful Competitive Rival: Experts Comment
Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn (£3.7bn). The news came as...
How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look...
Smaato looks to eliminate mobile advertising waste
Smaato has expanded its mobile monetisation solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand...
Data pick of the day: 1 in 3 interested in using drones
As Facebook finishes its first test of the Aquila internet drone, data from Global Web Index illustrates that one in three internet users globally are...
Yahoo’s History, Told Through AdExchanger Comics
AdExchanger | It’s easy to forget, but Yahoo was once the largest and most promising digital media company – its stock a bellwether for the internet sector as...
