Huffington Post CEO Jared Grusd Discusses the Path Forward
On the day Arianna Huffington announced she would leave the news and lifestyle website she is known around the world for, Huffington Post CEO Jared...
Tagged: website
Pinterest Video Ads; Lotame Unlocks Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and...
Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too....
Behind the rise and fall of the NYT Now app
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
Non-compliance Is Not an Option: Important Things to Know About the GDPR
By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
Denny’s Facebook Live gambit: an animated talking pancake
Denny’s is coming to Facebook Live to answer the question none of us were asking: What would a pancake say if it could talk? For its...
Heineken Match-Finding Site Quenches Thirst of Soccer Fans
The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime...
5 steps to start developing your content mktg plan
Content is here to stay. According to recent estimates, the content marketing landscape in Asia is growing at a steady pace of five to 10...
What Will It Take To Tip The Balance To The App Opportunity?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding...
GE Creates World’s First ‘Connected Volcano’
Digital industrial company GE, which has been at the forefront of using new technologies to tell its story, is creating the world’s first “connected volcano”...
Power to the People: Connecting the Digital Ecosystem
People-based marketing doesn’t just need to refer to marketing within the digital ecosystem – it has the ability to drive efficiencies across all marketing channels,...
Undertone Partners with Facebook Canvas for Cross-device Retargeting: Q&A with Rob Garber, MD EMEA, Undertone
High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size. Facebook got in on the...
Attribution, the Secret Sauce of Success, Looms as New Priority for Marketers
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more important to advertisers everywhere. “Marketers...
