Trends to look out for in 2017: Rise of programmatic video & metrics
After more than fifteen years working in digital media and advertising in Asia, I have learned that change is the only thing we can be...
Tagged: video
The Real Future of Video Lies in Interoperability & an Open Marketplace: Q&A with James Brown, Rubicon Project
In August 2016 ExchangeWire Research produced a report in association with Rubicon Project, analysing the truths of UK mobile and video advertising. ExchangeWire speak with...
TabMo First Mobile DSP to Be Certified by Nielsen Digital Ad Ratings
London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR)....
Opera and Mirum show Indonesians that time is opportunity
Weary residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Often, they...
Ogilvy Australia unveils new fan platform Padlokt
Ogilvy Australia has continued its push into the innovation space, announcing its development of, and investment into, a new global platform called Padlokt. Padlokt is...
Best of the week: Twitter’s woes and Snapchat Live Stories doubts
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up,...
Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance...
Social & video drive up growth in digital spends: MAGNA
The latest MAGNA report highlighted that digital media drove global ad sales to +5.6 per cent in 2016. Digital advertising sales (display, video, search, social)...
Header Bidding Will Become the Normal Integration Standard: Q&A with Natrian Maxwell, OpenX
At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding and the road to success...
The Industry Predicts What 2017 Holds for Programmatic
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
What Amazon Go Means for the Future of Retail
It’s not quite Minority Report’s eyeball-scanning Gap store, but it’s pretty close. On Monday, Amazon announced Amazon Go, the tech company’s latest disruption of the...
How businesses can win big this holiday season
This year, it’s been predicted that there will be an 11 per cent increase in online sales to a total of USD 91.6 billion. One...
In Video, Publisher Guarantees Spur Private Deal Success
AdExchanger | While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption has been inconsistent...
The antidote to ad blocking: Authenticity in ad content
It was a niche crowd at first, or so we thought. Ad blocking was confined to the desktop computers of young male gamers in Central...
Programmatic to grow 31% in 2017, ahead of social & video: Report
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts. The Zenith report, which...
Netflix Begins to Allow Offline Binge-Watching
Netflix is making some TV shows and movies available for download to watch offline, providing its users a feature that has become a must-have for...
