Mobile and World Cup: FIFA says US is #1
As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is...
Tagged: video
Wired: Online Ads Rake in More Money for Networks than Traditional TV
“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going...
How Time.com is winning on Facebook
For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time —...
How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
MRC Video Viewability; Twitter Acquires TapCommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric,...
Opera to acquire AdColony to augment its mobile video ad platform
Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach...
Video Viewability: The Standard That Isn’t A Standard
On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines...
What is driving the future of digital video advertising in SE Asia?
The recently launched IAB (Interactive Advertising Bureau) Southeast Asia Video Committee has been established to proactively help shape, monitor and drive the development of online...
IAB: ‘Nearly One-In-Three Pounds Spent On Programmatic’
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26...
After Maker Studios Acquisition, Disney’s Other Video Business Tries to Chart New Path
Disney’s digital video business is more than Maker Studios, the YouTube network it agreed to buy in March for $950 million. But until Disney bought...
Five predictions on what awaits in Google Geekdom
Exploring the themes of ‘design, develop and distribute’, this year’s edition of Google I/O 2014, Google’s annual technology conference, promises to be replete with new...
APAC Presents A Fragmented Challenge For Agencies, Programatic Can Help Them Scale
Ahead of next month’s ATS Singapore event pin 7 July, Phu Truong, TubeMogul. managing director, South East Asia, explains his opinions that traditional media buying...
What Brands Think About Programmatic Media Trading
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of...
Twitter Snaps Up SnappyTV In Bid For (More) Social TV
Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. “Our goal is...
16 Mobile Lions awarded to APAC; Australia leads; Golds to India, JP, SG
The Mobile Lions category saw an overall of 54 winners at the Cannes Lions International Festival of Creativity. Of this, 30 per cent wins are...
