Making mobile video ads buffer-free
India-based Smile Vun Group (SVG) recently acquired mobile video technology platform Seventynine and digital agency Networkplay from Gruner+Jahr. With the acquisition of Seventynine, SVG Group...
Tagged: video
Now, App Publishers can finally understand who is using their app!
There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to...
The Year YouTube Courted Brands
Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads...
StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video
Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe London, UK –...
Singapore Xmas shopping surges in November
Christmas shopping in Singapore peaked in November, a month before the holiday. The fourth weekend of November accounted for the highest shopper footfall amongst top...
Fitness & Health apps surge, FitAd launches vertical mobile ad platform
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices...
Global brands move into SE Asia programmatic video market
The programmatic video advertising company, TubeMogul, said Southeast Asia’s programmatic video advertising market swelled in size in the third quarter, buoyed by premium publishers delivering...
Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
Rob Norman, GroupM Chief Digital Officer, Talks Programmatic Strategy, Ad Tech & How Agencies Remain Competitive
Rob Norman is the Chief Digital Officer of GroupM Worldwide, and leads a community of over five thousand digital specialists around the world. Here Norman...
2014, The Year Programmatic Went Cross-Screen
It’s been almost five years since Google’s Eric Schmidt declared the company as a “mobile first” outfit, and Facebook’s Atlas update brought “cross-screen” to the...
MTV tops list of most loved social brands
MTV, Friskies and Disney were among the top 10 most loved brands in social media in November. Hootsuite has released its Top 10 Most Loved...
Brands to move forward with agility marketing in 2015
In 2014, television evolved into an all-encompassing category: one that streams Internet video content on computers and mobile devices, as well as broadcasts on-demand entertainment...
DigiVive bags Digital Experience Award at World Communication Awards 2014
DigiVive’s flagship brand nexGTv has bagged the digital experience award at World Communication Awards 2014. The latest edition of the Awards was help in London...
More analytics for YouTube videos with AdWords for Video
Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube...
Singapore yet to tap the mobile mktg space: Mindshare & Yahoo
In Singapore, the digital media spends contribute only USD 209 million of the total media spends of USD 1.6 billion and mobile contributes only USD...
Facebook Outlines Its Video Aspirations
Is a Facebook video impression worth the same as in video-on-demand? This was one of many questions posed to YouTube and Facebook reps during Tuesday’s...
