Toyota Revs Up With Hypertargeted Video
AdExchanger | Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017...
Tagged: video
What TV Ad Sellers Can Learn From The Airline Industry
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Justin Eisenband,...
Love at first sight: Reinventing video for marketers
First impressions matter so much because they happen fast, and they stick. We make these judgments in a nanosecond (it takes only seven seconds to...
Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On...
Best of the week: Trump scares some buyers while encouraging some publishers
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so...
Ad-Juster Acquired By Innotech; DMG & Forensiq Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners...
IPA Bellwether Report Q4 2016
Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth...
Maxis reunites sisters in touching CNY campaign
‘The 50-Year Promise’ by Maxis 4G Films is a deeply moving short film about long-lost siblings who search for each other with the help of...
Why this Chinese private equity company bought its first US ad tech firm
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
Splash’s video documentary helps tackle Singapore’s teen suicide
AOL Platforms has teamed up with Maxus and Splash Productions to raise awareness of growing anxiety amongst 10 to 19 year olds living in Singapore....
Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines,...
The Gen Z challenge: How marketers should engage with them
The Gen Z population numbers approximately two billion globally and a new AdReaction study from Kantar Millward Brown highlights that this generation its own distinct behaviours,...
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P),...
EU Allows Ad-Blocker Tracking; Flashtalking Accredited by MRC
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq...
Providing Context: How Intent Data Leads to Better Marketing
Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem personally relevant and marketing anything...
