Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls...
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how...
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people...
After selling out the SE Asia operations to Axiata’s Adknowledge group earlier this month, Komli Media has sold out its India operations to Smile Vun...
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/08/2015
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
As advertisers sought to reach out to consumers who use smartphones as their primary media screen, mobile video programmatic markets in four major Southeast Asian...
AdExchanger | BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are...
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for...
Following in the footsteps on Facebook, which recently expanded the its ad platform to include ads outside of Facebook, Twitter has now announced its Audience...
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