Periscope introduces Landscape mode
The live streaming app by Twitter, Periscope, has now introduced a landscape mode of broadcasting videos. Viewers can continue holding their device in portrait, or...
Tagged: video
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
With New Video Services, Comcast Aims To Cast ‘A Wider Net’
AdExchanger | Comcast’s drumbeat of new video services is designed to support content parity across devices rather than to create a cord cutter’s alternative, per...
Not just biz processes, entire economy becoming digitised: dmexco Directors
The countdown for dmexco has started, as digital marketing experts from around the world will gather in Cologne, Germany from September 16-17, 2015. Christian Muche,...
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
The programmatic sales team: How to build one, how to improve the one you have
By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an...
AOL to buy Millennial Media for $238 million
In a move to compete with Facebook and Google’s ad tech business, AOL has acquired end-to-end mobile platform Millennial Media for a total of USD 238 million....
Understanding 3Ws of the first-party data: What, why & where to use
Consumers are on the move, always seeking to find out what’s hot, and permanently online – in other words, they’re always-on, and it’s tough for...
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
Instagram video ads called ‘highly efficient’ at 2 cents a view
Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for...
SG General Elections heats up on social media
Millions of Singaporeans will go to polls on September 11 to decide the country’s next government. With the polls only a few days away, the...
Philips start selling Smart TV’s inventory; DynAdmic launches social meda in pre-roll campaigns
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV’s inventory trading in Brazil and DynAdmic rolls out their social...
MotionElements gets undisclosed pre-Series A round, led by KK Fund
MotionElements, a microstock marketplace for video makers, said it has raised an undisclosed amount in pre-Series A funding, led by KK Fund (Singapore) and joined...
Hang W/ Has High Hopes For Live-Streamed Video
AdExchanger | Before the battle of the live-streaming apps Meerkat and Periscope, live-streaming video platform Hang w/ had close to 2 million downloads of its...
Brand safety & programmatic: It’s time to stop buying blind
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Twitter Opens Mobile Ads to All Advertisers
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of...
