The FT’s head of video goes long and short: ‘either is where we’ll win’
The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second...
Tagged: video
TubeMogul To Issue Automatic Refunds For ‘Nonhuman’ Video Traffic
AdExchanger | Video platform TubeMogul sees itself as a bastion for brand advertisers and, beginning in April, it’s putting its money where its mouth is....
Google AMP Use in Europe; Rubicon Project Financial Results
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns...
5 tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites....
Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
How To Make Programmatic TV Grow Faster? Simplify It
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown,...
Instagram now has 200,000 advertisers
It has been almost six months since Facebook-owned Instagram opened up its platform to advertisers. The move which started with some select partners last September,...
NHL team’s hashtag gets trolled on Twitter with racist and vulgar slurs
Add the Montreal Canadiens to the long list of brands learning the hard way not to trust the Internet. To celebrate its millionth Twitter follower last...
Q4 Video Ad Industry Report: With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adbrain receives investment; Teads introduces vertical video...
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue;...
Brands rejoice: Instagram to begin showing the number of views a video gets
View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is...
Twitter’s revenue grows despite decline in user numbers in Q4
Twitter’s advertising efforts have paid off in the fourth quarter, as its total revenues grew to USD 2.2 billion, up 58 per cent year over...
