Cherish the moments that matter the most, says NETS Singapore
NETS Singapore has launched a new campaign with KRDS urging people to cherish the moments that matter the most. The concept behind the campaign highlights...
Tagged: video
17 marketing campaigns with a positive message for women
Chloe McKenna wrote a fantastic post a few weeks back about social media campaigns that celebrate women, so I won’t cover any of those in...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
Mindshare Blends Dynamic Video With Data-Informed Creative For Mazda
AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology
Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech BOULDER, Colo. – Rapt Media, a leader...
Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs
AdExchanger | Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their...
Jun Group Promotes Corey Weiner to President
NEW YORK – Jun Group, the leading mobile video and branded content advertising platform, today announced the promotion of Corey Weiner to president. One of...
12 intriguing digital marketing stats from the past week
What a woman. *Wipes away tear* This week we’ve goldfish, the gradual global domination of the internet, yet more ad blocking woes, customer experience, basket...
How SIA’s first native social brand video went viral
In a move to generate conversations online on the brand, Singapore Airlines tasked Dentsu Mobius to launch its first native social brand video. Background Singapore...
NZ campaign dangles a ‘happy ending’ to promote sober driving
Despite decades of anti drink-driving advertising, young drivers in Auckland still often drive after a drink or two – so Auckland Transport decided to shift...
SourceKnowledge Raises $1.5 Million From BDC Capital
Performance Advertising Platform Engage Leads to 133 Percent Increase in Year-Over-Year Revenue MONTREAL, QC – Performance video advertising technology company SourceKnowledge today announced a $1.5 million financing...
The Pandora’s box of tools for content creation
Entering the world of modern-day online marketing that is content-led feels like how you felt the first time you went skydiving. You don’t know what...
Tencent and Omnicom Media Group partner on data mining
Tencent Online Media Group will partner with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies. Through the partnership, Tencent...
The Writing’s On the Wall for Facebook’s SSP Product
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was...
Teads Announces Record Revenue for 2015
Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory Revenue of $144 Million 50 percent Organic Year-Over-Year...
Ben Grace joins Havas Media Australia as CTO
Havas Media has appointed Ben Grace in the newly created role of Chief Technology Officer. As CTO, Mr Grace will oversee product management and digital marketing strategy...
