People watch one billion hrs of YouTube globally daily
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
Facebook Live is stagnating in the U.K. And with Facebook ending payments to media companies for creating live video, publishers don’t expect to ramp up...
Southeast Asians are the heaviest users of Facebook – 69 per cent watch or read something on the site every day, compared to 51 per...
Fyber and AppNexus join video supply partners London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying...
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data, Positive Mobile found that mobile...
Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/02/2017
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering...
Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, has signed an agreement to acquire Turn,...
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers...
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply...
From small music videos to long form ads and ads that are made for all ages, these are just some of the ads that made...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/02/2017
Youtube’s “Rewind” video is once again at the top of this week’s Viral Video Chart, which tallies counting organic and paid views in the week...
More