The ‘Bugs’ Are Out at Google I/O
On Wednesday, BugSense – creators of a leading mobile app monitoring solution – announced that the company will be participating at Google’s I/O developer conference...
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A day in the life of a… Head of Performance
Please describe your job! What does a Head Of Performance do? I always receive quizzical looks, followed up by a lot of explanative detail from...
Twitter Gets ‘Lucky’ in Latest Acquisition
Twitter’s latest acquisition is Lucky Sort, a Portland, Oregon-based startup recognized for its work on TopicWatch, an impressive visualization and navigation engine. Financial terms of...
Are Local Media Companies Missing Out On Big Display SME Opportunity?
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local...
Google Glass: Is The Honeymoon Over?
Before it could even reach the masses, Google Glass captivated the fascination of millions after its official preview earlier this year. A sleek technology designed...
Germany’s Rocky Road To Programmatic: The Ad Trader Conference Overview
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
Twitter’s good intentions: generating ROI from social media
The recent announcement about changing the emphasis of their ad targeting solutions to conversational keywords reveals that Twitter thinks it can unlock purchase intent from the...
‘Successful eCommerce Personalisation: The Experts View’, by Rob Jackson, UK MD, Elisa DBI
If personalisation works so well – why don’t more brands use it effectively? Personalisation is hot property in digital marketing at the moment. The ability...
WireColumn: Programmatic Premium – Quality of Exposure Needs to Move to the Forefront Alongside Scale
<a href="http://www.exchangewire.com/blog/2012/12/13/wire-column-making-RTB-work-for-publishers/simon/” rel=”attachment wp-att-23724″>Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales house,...
‘It’s Time for the Next Step in Digital Advertising: Eyetracking’, by Darren Hamer, MD UK, Sticky
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital...
Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what...
Facebook to Make Major Android Announcement Next Week
On Thursday, Facebook began sending out invitations to a major media event scheduled for next week in Menlo Park, California. Scheduled for April 4th at...
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
What are the pros and cons of Enhanced Campaigns so far?
1. What are the main benefits that you’ve encountered in switching over to Enhanced Campaigns? Jasdeep Mondae, search manager at SMV Group The primary benefit...
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
