Google Already Claims 2013 Mobile Ad Crown
The top remains the only market position Google is familiar with when it comes to mobile advertising. According to the latest data and projections from...
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Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
‘Nielsen’s OCR & comScore’s VCE Drive Spend From TV’, by Catherine Hallam, International Product Manager, Videology Group
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use...
SoftBank Sweetens The Bid For Sprint
Just weeks after being challenged by Dish Network in its acquisition hopes for Sprint Nextel, Japan’s Softbank raised the stakes in the bidding war today....
iOS 7: A Stud or Dud for Mobile Advertising?
With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s 24th annual Worldwide Developers Conference,...
MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
Google Says User Data is Private, Protected From PRISM
Following an announcement this afternoon from Facebook CEO Mark Zuckerberg, who affirmed that Facebook “is not and has never been part of any program to...
Are the Big Consultancies Now Stealing a March on Traditional Agency Business?
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy
You could argue that European VCs and early-stage investors are clueless about ad tech – and tech in general. You could say that, and you’d...
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
Digital Media’s Fail of the Week
Our new feature “Fail of the Week” showcases the lame, ridiculous things that happen each week. Tell us which one you think is the worst....
Mogreet Acquired by pavia for Innovative Mobile Payments and Targeting Platform
Let’s just call it “Merger Monday.” From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day...
Is Programmatic Video Hitting its Stride?
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
