The Next Logical Step in Real-Time Marketing: Reactvertising
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all...
Tagged: us
LinkedIn’s China efforts pay; 45% increase in revenue
The professional network LinkedIn reported results of its third quarter for 2014. It recorded revenue of $568 million, an increase of 45 per cent compared...
Adobe’s Nick Bogaty on 5 factors that impact taking content online
As more corporate and media brands look to engage digital audiences by taking their content online, the likes of Adobe are playing a critical role...
Marrying SMBs with the web
With the latest spade of flash sales and discounts offered by ecommerce websites, it has increasingly become important for the small and medium sized businesses...
Publicis acquires mobile specialist Front Foot in AU
Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications,...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
VML’s APAC bet: Nurturing a culture of growth & creativity
Asia Pacific has been an important region in the overall VML growth chart but more so in the year gone where markets such as China...
Google Play, WhatsApp driving mobile app growth in emerging markets
Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out...
IPG Mediabrands bets on investment for good
Brands have a role to play in people’s lives – not just as products and services but a much more intrinsic role of adding value...
Social critical for biz but translating to value is a challenge: Survey
Digital interactions can be translated into valuable action. McKinsey Global Institute caught the business world’s attention when a report from the institute pointed out organisations...
Doing digital on a budget: How 5 shops created great work on the cheap
In digital, you either adapt or you die. Metabolisms are faster, the need for flexibility is unparalleled and great things have to be accomplished on...
Trevor Healy’s destination next – Nexmo
Cloud communications company, Nexmo, has appointed mobile and communications expert Trevor Healy to its Board of Directors as Executive Chairman. In addition to his board...
Why Mobile Programmatic Is The Future
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion...
Mother’s Recipe in India recharges brand with the digital fuel
Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
ISO boost for software developed in Malaysia
With the software testing market in Malaysia worth US$122 million a year, the Malaysian Software Testing Board is pushing ahead with its efforts to raise...
