5 things we learned about building a new media company
Last year was supposed to have ushered in a golden age for journalism. Old and new media alike got infusions from tech-rich entrepreneurs like eBay founder Pierre...
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Direct collaboration improves ad performance
As focus on programmatic media buying grows, marketers are looking to come up with a winning formula for advertising success. While there are many factors...
Affle’s Anuj Kumar on why mobile is important for brands
Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile...
All Day: From viral Twitter feed to media company hopeful
Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier...
The Things That Did Happen In Ad Tech In 2014 – A Recap On Those Predictions
Last year I wrote a post entitled, “The Things That Should Happen In Ad Tech In 2014… But Probably Won’t”. The piece was a prediction...
Millennials Demand Mobile Payments!
Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now,...
The best email campaigns of 2014
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed...
Trending in India: What is allowed or not?
This week has not been a pleasant experience for many across the globe. Innocent school-going children from our neighbours in Pakistan were targeted and killed...
Can Mobile Operators Strike Back in 2015?
Speculation over BT’s designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact...
Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
DMA Digital Diary: How web impacts our lives
After a leave of three weeks, I am reporting back to the digital world, just when the world seems to be taking off for the...
Lazada sees 10 million shoppers in 24 hours on annual sale
Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale. The month-long campaign, which...
Planet Celcom partners with Exabytes Network
Planet Celcom, the US$80mil 50:50 e-commerce venture between South Korea’s SK Planet and Malaysia’s Celcom Axiata, has announced what is likely to be the first...
2014, The Year Programmatic Went Cross-Screen
It’s been almost five years since Google’s Eric Schmidt declared the company as a “mobile first” outfit, and Facebook’s Atlas update brought “cross-screen” to the...
Vitriol-o-Meter: Grumpy Cat and Korean nuts edition
As another week winds down, it’s time to pause and reflect on the outrage that was. With the Vitriol-o-Meter, Digiday takes a weekly look back...
Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
