From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
Tagged: us
#sowhoknew: Stop talking ‘Big Data’ and start thinking ‘Smart Data’
There is a school of thought which maintains that ‘all data is good’. Well personally, I think most of it is garbage. Rather than focus...
Say Hello to Buy-Buy Buttons: Fewer Than 50 Percent of Retailers Use, But They’re Inevitable
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming) took a lot longer. Can...
Week in Review: Digital ‘oomph’ for Indonesian SMEs
Indonesia is giving SMEs more digital tools to succeed, while Malaysia gets a welcome US$233mil investment boost from an MNC long established in the country....
Online Christmas spending boom predicted for China
China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast, according to findings from Adobe Digital...
The Viewability Illusion
Viewability as a metric is currently a ‘work in progress’. In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the...
Media monitoring helps decipher feedback vs. Word of Mouth
Media monitoring helps bring together the full picture of customer sentiment and public opinion. Do you assume that “no news is good news” when it...
Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to...
Mobile advtg drives up FB’s revenue to USD 4.5 billion
Facebook continued on its growth path as beat the third quarter estimates with a revenue of USD 4.5 billion. The social media giant also clocked...
Affle names Sam Li as General Manager, China
Affle has appointed Sam Li as General Manager for its Greater China business. Affle had recently launched its ‘Mobile Audience as a Service (MAAS)’ platform...
Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study
“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the...
Essence to become part of GroupM
WPP’s GroupM plans to add Essence Digital Limited to its portfolio in concert with WPP’s acquisition of a majority stake in the company. Following the...
The Economist adopts time-based ad sales
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid...
Martell marks 300 years with augmented reality art exhibition
Bates CHI&Partners Singapore has launched an augmented reality art exhibition, showcasing new artworks by 15 local artists to be juxtaposed against Singapore’s skyline in the...
Katsana combines GPS with behavioural data to help motor insurers
KL-based startup Katsana is combining GPS tracking with behavioural data to help motor insurers reduce claims losses, and now plans to raise US$3 million in...
Chris Cox on Facebook’s next big focus
What is Facebook looking at next? Chris Cox, Chief Product Officer at Facebook explained the vision for the social networking giant at a recent press...
