The Move to Trading on Viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions, says Niall Hogan (pictured below), UK Managing Director, Integral Ad Science....
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500 TukTuks increases fund size to US$12mil
500 TukTuks, the Thailand-focused micro-fund spun off by Silicon Valley’s 500 Startups earlier this year, said it will be increasing its fund size from US$10...
A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
O&M SG appoints Chandra Barathi as Head of Technology
Ogilvy & Mather (O&M) has appointed Chandra Barathi as Head of Technology at Ogilvy & Mather Singapore, and Vice President Technology for OgilvyOne Asia Pacific, effective...
FLUVIP Raises US$2.5M in Capital to Scale Across Latin America and Fund Its Expansion Into the United States
Cisneros Interactive, along with Velum Ventures and other angel investors, are backing the Influencer Marketing company’s multi-national expansion and its venture into the key markets...
#ReThink: Tech startups – Too fast, too furious
Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more...
Extra Bubble Mint explores voice UGC on WeChat
To attract the post-90’s generation and to support the launch of a Bubble Mint flavour, Extra Sugar-free, along with its agencies BBDO and Proximity Guangzhou...
Samsung Gear S2 Review: Standout smartwatch
As Samsung gears up to start selling its new round-faced smartwatch in Malaysia this week, DNA”s Keith Liu reviews the Gear S2 smartwatch to and...
Native advertising: single solution for ad blocking
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
TBWA\India appoints Govind Pandey as CEO
In what would be seen as a key step towards the agency’s way forward in India, TBWA\ Group has named Govind Pandey joins as its...
Twine Digital appoints Shard Sharma as COO
Twine Digital has roped in Shard Sharma as Chief Operating Officer. Leading with an entrepreneurial mindset, he is mandated to expand Twine Digital in India...
Mobile Video Ads: Don’t Shoot the Messenger
With mobile video ads, customers are judge, jury, and executioner. With this in mind, in this piece, Rob Gay, co-founder Alchemy.video (pictured below) argues for a mobile video...
Tips & tricks to develop a ‘data’ culture in agencies
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
The Collision of Data & Culture
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in...
SEA journalists being targeted by hackers, state agencies
Journalists in South-East Asia are being heavily targeted not just by cybercriminals, but also state-sponsored hackers, according to a security report released today by US-based...
Toys “R” Us gets kids to do their chores with new mobile app
Ogilvy & Mather Singapore (O&M) and Toys “R” Us have launched a mobile app that makes it fun and easy for kids to earn their...
