Emarsys makes changes in executive leadership team
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
Tagged: us
How programmatic can breed loyalty
Asia-Pacific is the world’s largest digital retail market and the fastest-growing e-commerce region globally in 2015. The year ahead will be no exception, with a...
Week in Review: foodpanda’s focus on profitability is something to chew on
Having raised US$310mil over the four years of its existence, foodpanda’s focus on profitability has Karamjit Singh pondering, and wondering if Khailee Ng is wrong...
The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
EXCLUSIVE: New Infographic Reveals and Compares Mobile Ad Placement Engagement Rates
Ahead of the weekend, MMW connected with Taylor Odgers, the Marketing Manager at Pretio Interactive, a performance-based mobile ad network that helps brands acquire leads...
Trending’s secret sauce? Videos
Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new...
Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
mPulse Mobile Study Finds Link Between Interactive Text Messages, Improved Health, Cost Savings
According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
#MakeSomeRoom for diversity in marketing
A few weeks ago, my brilliant colleague Donald Chesnut (@D_Chesnut) moderated a highly rated session at the Cannes Lions Festival, which focused on access, inclusion...
What if App Download Data Could Have Predicted America’s Independence?
With all of the news from the UK about Brexit, let us now turn our attention to… USexit, 240 years ago. Mobile user acquisition provider...
How Brexit is helping shape Business Insider’s Facebook Live strategy
Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news...
Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
FCB HK appoints Christopher Chan as Creative Director
FCB has appointed Christopher Chan as Creative Director for FCB Hong Kong. Mr Chan has more than 12 years of advertising experience with an exceptional track record...
Amazon Data Center to Open in U.K. Despite Brexit Uncertainty
Amazon.com’s cloud computing division remains “committed” to opening a London data center by early next year, even after the British public’s vote for the U.K....
