IPG CEO Michael Roth Sees Data Analytics And Transparency As Key Differentiators
AdExchanger | IPG plans to boost investments in data analytics and coordinate its database across all its agencies, CEO Michael Roth said Friday during the...
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FB’s Adam Mosseri on why India is a key market for growth
Ever since Mark Zuckerberg’s Townhall in Delhi last year, India has frequently been mentioned in Facebook’s plans for growing the social media platform further. There...
What agencies need to know about navigating a digital future now
Growth in these challenging times isn’t easy to come by, and more so in an agency landscape that’s fast-changing and rife with competition in digital...
AdAsia expands footprint with new Indonesia & Vietnam offices
AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced the launch of offices in Jakarta and Ho Chi Minh...
Popup podcasts, which proliferated during the election, are here to stay
The 2016 presidential election will be remembered for unleashing all kinds of things on American media consumers. Pop-up news podcasts are likely to be one of...
What Data Doesn’t Tell Us
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Feld Entertainment names Vizeum as media AOR for Disney on Ice
Vizeum, part of Dentsu Aegis Network, has been appointed as the media agency on record (AOR) by Feld Entertainment Disney On Ice. Vizeum successfully clinched...
Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video
AdExchanger | Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis...
Beyond Standard Measurement to Understanding the Head & Heart: Lessons in the Role of Neuroscience
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes exclusively for ExchangeWire about how...
#sowhoknew: Will your digital past come back to haunt you?
At the US Presidential debate last Sunday ‘regular guy’ Ken Bone became an overnight sensation. With his natty red cable knit sweater and earnest demeanour...
OMD Australia elevates Aimee Buchanan to CEO role
OMD has promoted Aimee Buchanan to Chief Executive Officer, OMD Australia. The announcement follows the promotion of Peter Horgan to CEO of Omnicom Media Group, Australia...
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
Kraft Heinz Indonesia hands digital mandate to VML
ABC Kraft Heinz in Indonesia has selected VML Indonesia, as their digital partner to handle their ABC brand, which has a presence in soy, chili,...
WPP’s Xaxis to acquire Triad Retail Media
Xaxis has signed an agreement to acquire, subject to regulatory approval, Triad Retail Media, digital retail media advertising firm, from Rockbridge Growth Equity and Falcon Investment Advisors....
Best of the week: Publishers warm up to AMP, marketers cool on influencers
As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday....
AppNexus Announce Staff Cuts: Potential Pre-IPO Streamlining?
Today (14 October) AppNexus are announcing they will be laying off 150 staff members globally. The move will bring AppNexus’ 1125-strong workforce down to 975,...
