Designworks unveils food-driven brand for charity, Table
Designworks has unveiled a new brand for a visionary collection of social outreach projects in Sydney’s Kings Cross, providing for the first time a single,...
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POSSIBLE Singapore hired for 99% SME Campaign
POSSIBLE Singapore was appointed to launch 99% SME Campaign with DBS SME Banking. 99% SME was an initiative by DBS SME Banking, SingTel & MediaCorp to...
Marketers Making Hay with Social Data, Unless Resources Restrict Efforts
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than 50 percent of marketers in...
For holiday marketers, the best gift of all is engagement
by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate?...
Edgewell live-streams catwalk on FB for Schick’s new #keepsongiving campaign
Edgewell’s brand Schick has teamed with J Walter Thompson Sydney to launch a new digital campaign, kicking off with Australia’s first hour long catwalk streamed...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
$13M funding from ProSieben, SPH, Carlo de Benedetti and existing investors reinforce value of video to publishers worldwide London: Social video creation platform Wochit announced receipt...
Alphabet’s Earnings Beat Analyst Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
Hootsuite hires Rich Meiklejohn as APAC GM
Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects...
Rethinking your cause marketing strategy
The best starting point for a discussion around cause marketing is to clearly define what it is, what it isn’t, and how we can separate...
Newsjacking the US election: Six brands playing the Trump card
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
A Picture Is Worth a Thousand Words: Q&A with Ed Preedy, MD Europe, GumGum
Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer desire for ‘snackable content’. Ed...
FB’s Adam Mosseri on why India is a key market for growth
Ever since Mark Zuckerberg’s Townhall in Delhi last year, India has frequently been mentioned in Facebook’s plans for growing the social media platform further. There...
New fashion app gets Australians to shed their old clothes
Grey Melbourne has launched a new integrated campaign to highlight Australian-first fashion marketplace app called Shedd. Recently launched in Australia, Shedd is free to download...
AdAsia expands footprint with new Indonesia & Vietnam offices
AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced the launch of offices in Jakarta and Ho Chi Minh...
Apple News May Not Be Paying Off For Pubs; Twitter’s Troubles Continue
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying...
