Lee Jeans celebrates 125 years by ‘lighting candles’ across China
Lee Jeans is celebrating its 125th anniversary with an out-of-home and in-store campaign that invites fans to ‘light up the candles’ in more than 30...
Tagged: twitter
MG Cars awards digital mandate to PHD Thailand
PHD Thailand has been selected as the digital agency for British car manufacturer – MG Cars. The scope of work covers the entire gamut of...
What #AmazonCart means for brands, Twitter & Amazon?
Twitter and Amazon announced a partnership that will allow users to add products to their Amazon basket with a simple tweet. This seems to be...
Gmail Throwing Email Marketers a Life Jacket?
What exactly is Google up to in the realm of Gmail these days? Although we don’t know for sure, a recent “leak” may provide some...
Wearables, outsourcing to machine, visual amongst key drivers shaping mobile
As industry stakeholders speak of a mobile first and a mobile only world, question remains not only around how mobile is shaping the communication and...
Krispy Kreme assigns global digital mandate to VML
Following an extensive search and review period, Krispy Kreme has appointed VML as its global digital agency partner. VML will assist Krispy Kreme in the...
Social media central to Sony’s FIFA World Cup strategy
As the countdown to the FIFA World Cup 2014 begins, Sony is gearing up to make the most of its global sponsorship of the mega...
BuzzFeed President Jon Steinberg Leaving the Company
BuzzFeed President and Chief Operating Officer Jon Steinberg is leaving his position after four years at the fast-growing website. He will move into an advisory...
Internet Week is Coming and So Is Aereo, Netflix, Yahoo and Buzzfeed
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New...
Laying Down the Laws of Social Media Marketing
Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only when said resources are used...
Canon experiments with street screens in Hong Kong to support new launch
Canon is geared up to make some noise around the launch of Canon EOS 70D. A mid-range digital SLR camera, Canon EOS 70D, hopes to...
It’s raining Coca-Cola for labour workforce in Singapore
Social media platforms in Singapore have been busy discussing Coca-Cola’s initiative to connect with the construction labour workforce in the city with #CokeDrones. Remote-controlled #CokeDrones...
Yoose inks sales alliance with Iconiction for Middle East foray
Hyperlocal mobile ad network, Yoose, has entered into a sales and distribution partnership with Iconiction, the Dubai based digital innovation and acceleration hub for Middle...
Iconic Indian superstar Rajinikanth makes a social media debut
One of India’s most influential superstars, Rajinikanth, makes his much awaited debut on social media through Twitter today. This marks the star’s debut in the...
BBDO, Proximity, CarbonStory celebrate Environment Day ‘under water’
BBDO and Proximity Singapore is celebrating World Environment Day, held on June 5 globally, by partnering with CarbonStory, a crowd funding platform for climate change...
L.A. Times Site Goes Mobile-First
The Los Angeles Times is introducing a redesign tonight that moves the 132-year-old newspaper closer to the vanguard of mobile-first web design, with a look...
