8140 APAC creative works reach Cannes
Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories –...
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Red Label’s India pitch on the back of General Elections
Politics has been known to divide countries, and Red Label Tea (Swad Apnepan Ka) wanted to change that on a very apt occasion – the...
After nicknames, Coca-Cola experiments with ‘musicons’ in China
Coca-Cola has launched its latest summer campaign in China using a new ‘Lyric bottle’. Isobar, the agency behind the project, was tasked with the job,...
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Q1 Roundup: Mobile App Inventory Demands To Bypass Mobile Web
Mobile and video ad spend are rising and, while North America is the leader in ad spend, Europe is catching up, according to quarterly reports...
Will the Beat go on? And if so, why?
When I first heard of the ‘Apple to Buy Beats’ deal, I did scratch my head for a brief moment – and then started thinking...
Service brands thrive in tech space as product-based struggle
Technology service companies have thrived in 2014 as compared to brands focused on products struggled. Among Millward Brown’s BrandZ Top 100 Most Valuable Global Brands...
Data pick of the day: WhatsApp now used by 19% onliners
Outside of China, 19 per cent of adults aged 16-64 are monthly users, representing a 30 per cent rise compared to six months ago. Perhaps...
Facebook Programmatic Whiz Jonathan Shottan Jumps To Pinterest (And TellApart)
Need more proof Pinterest is preparing for a big monetization push? The social platform has hired Jonathan Shottan, a former Facebook ad product exec who...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
Why Mizone’s #FresArt is the fun hashtag today
As Mizone gears up to launch a variant of its beverage brand Fres’in, the company has looked to Twitter in an engaging exercise, where Twitter...
Data pick of the day: 59% of FB’s active users visit it more than once a day
Facebook can boast the most engaged membership base. Around 59 per cent of its active users say that they typically log on more than once...
Global digital destination dmexco ups APAC focus
Digital marketing, media and advertising professionals make way to Cologne in Germany every September to participate in the largest gathering of marketers, agency heads, media...
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow from $5.1 billion in 2013...
Mindshare brings its data infused ‘war room’ The Loop to Asia
To help marketers make collaborative and adaptive decisions across their paid, owned and earned marketing in real time, Mindshare had recently announced the global launch...
