Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue...
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Dulux’ Rajiv Rajgopal on being a digital marketer in India
Dulux is one of the oldest home decor companies with over 100 years of existence but is fast catching up with the advancements in the...
Weeks before Thanksgiving, here come the Christmas ads
‘Tis the season to be jolly. No, really. Thanksgiving, Black Friday and cyber Monday are still more than two weeks away. Yet brands have started trotting...
Facebook Gives People a New Way to ‘Turn Down’ Annoying Brands
Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People...
#sowhoknew: Has your smartphone ruined your sex life?
Spending more time with your Samsung than smooching? Getting less intimacy because you are fiddling with your iPhone? If so, then your smartphone is probably...
The Economist launches its daily digital edition
The Economist has launched its first daily edition, The Economist Espresso. The daily was developed to serve as a complement to the weekly edition of...
Twitter expands real-time ad platform across APAC
Twitter has introduced real-time marketing and advertising tools for the Asia Pacific market by launching the self-service Twitter Ads for small and medium businesses (SMBs)....
Sizmek Launches New Self-Serve Rich Media Toolset for Social and Mobile Ads
Publishers, Advertisers, and Agencies can now easily build cross-platform and cross-device ads for Facebook, Twitter, Pinterest, and Tumblr newsfeeds New York, NY – Sizmek (NASDAQ:...
DMA Digital Diary: What social can teach brands on going mobile-first
As the major social networks – Twitter, LinkedIn and Facebook – came out with their quarter three reports for 2014, one trend to note is...
‘Fixing Programmatic Trading Models’
Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate...
Gigya CEO: We Always Thought ‘Identity Was A 10X Category To Social’
Gigya, a customer identity management platform, has raised $35 million in growth financing led by new investor Intel Capital, bringing its total to $104 million....
Why Publicis Groupe paid a 44% premium to create Publicis.Sapient
“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls...
Data pick of the day: Facebook Rooms reflects demand for anonymity
Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook...
The Next Logical Step in Real-Time Marketing: Reactvertising
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all...
Facebook announces India Client Council
Facebook has announced the launch of a forum called India Client Council, which comprises of a diverse group of leading client and agency partners. There...
The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report
Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the...
