Facebook to Make Sure the Right People See Publishers’ Posts
Facebook keeps coming up with ways to reduce the amount of bloat in people’s news feeds. But while recent efforts have angered those putting out...
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Nanda Ivens replaces Paul Soon as XM APAC Chief
Nanda Ivens has been appointed as the Chief Executive Officer of XM Asia Pacific, one of Asia’s largest digital marketing agencies. Most recently he had...
Zeno Group, OMI partner for digital marketing e-learning program
Zeno Group and The Online Marketing Institute (OMI) have partnered to deliver the ‘Asia Digital Marketing Essentials’ eLearning and certification program. The firm’s goal is...
Karnataka rides the Digital India wave; launches Mobile One
Taking forward Prime Minister’s Digital India initiative, Karnataka’s government launched Mobile One – country’s first and largest mobile governance platform. It was launched by President...
Golin appoints Zaheer Nooruddin as Head of Digital Innovation in Asia
Accelerating the adoption of its integrated communications model, known as g4, Golin has appointed Zaheer Nooruddin as Head of digital innovation, Asia to ensure its...
Answers.com CEO On Building Content, Commerce Credo Out Of Q&As
Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes...
UK Mobile Commerce Following U.S. Lead, Expected to Grow to $200 Billion by 2019
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation...
Trending in India: Delhi gears up for Micromax Indian aces
As International Premier Tennis Leagues takes the Indian capital by storm with grand-slam level fever seen amongst most tennis fans in the country. This is...
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
Data pick of the day: Mobile networking surges past 40%
Global Web Index released numbers showing digital devices that people are using to access social networking platforms. Globally, PCs and laptops might still be the...
Trending in India: The Great Indian ‘Chamcha’
As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
