Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
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Advertisers shrugged: When Gawker crosses an ethical line, business won’t take a hit
When Gawker published — and later took down — an exposé Thursday evening about a sex scandal involving a Condé Nast executive (we’ll pass on repeating the details here), readers...
Sydney’s The Urban List and Inception Digital join forces
One month after acquiring Mi9 beauty and bridal platforms Primped and The Wedding Club, Sydney’s media company Inception Digital has added Australia’s lifestyle destination, The...
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
fastacash raises USD 15 million Series B funding
fastacash, a Singapore-based fintech firm, has raised USD 15 million in Series B funding from international investors, one of the largest Series B till date...
Singapore Airlines most associated with SG50
As the 50th anniversary celebration weekend approaches, Singapore Airlines came out to be the number one brand associated with SG50 during January 1 – July...
Apsalar Introduces Apsalar Audiences for Facebook
New service of the Apsalar Mobile DMP enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting...
Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no...
Mobile is the first screen for Aussies on FB
Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first...
Malaysia: Smart devices to drive content creation demands
As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80 per cent) of Malaysian mobile users preferring to...
Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
China, India lead mobile shopping globally
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to...
Apparel Marketplace Twice Drums Up Interest On Pinterest
AdExchanger | Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like...
Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading?
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
What does ad:tech ASEAN hold for new-age marketers?
Marketing and advertising experts across the digital arena are ready to be a part of the ad:tech ASEAN conference this year. The two-day event from...
