Welcome to the Year of the Customer
2016 – the Year of the Monkey looks set to be a year of change, not just in the technology sector but in every industry,...
Tagged: twitter
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES – Zynga (Nasdaq:ZNGA), a leading social game developer, and...
#mavericksindigital: Twitter’s new year resolution – going from 140 to 10,000?
One of the most central elements of Twitter’s brand DNA and sheer personality has always been its text limit of 140-characters. That was part of...
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
Where’s Rey? Star Wars Backlash Continues as Stores Vow to Restock
She just might be the only hope for peace in the Galaxy, but she’s already MIA from most toy shelves. When “Star Wars: The Force...
#sowhoknew: 6 stupid office rules that should be banned
Rules in the workplace. Without them we’d have anarchy right? Or would we? According to an article by Dr Travis Bradbury in the Huffington Post...
Ecommerce: Relevant content connects purpose to purchase
Whether consumers shop online or offline – or both – is totally at their discretion.They could either be “webrooming” (researching products online before making an...
Oprah’s first Weight Watchers ad is making people cry
The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers. Marking her first appearance since buying a 10 percent stake in Weight Watchers...
Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Retailers need to make Virtual a Reality
The end of the year has fast become one long shopping bonanza. In the US, heavily promoted sale dates such as Black Friday, Cyber Monday...
Gift ‘time’ on Xmas: NESCAFÉ Dolce Gusto to Sinagporeans
What do busy Singaporeans value most at Christmas? This was the question that NESCAFÉ Dolce Gusto and Social@Ogilvy pondered as the brand geared up for...
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
A look back at 15 acquisitions of 2015
With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation....
Award-winning Malaysian team out to pursue social good
A Malaysian team won MasterCard’s Masters of Code global hackathon by building a software platform to manage the salaries of foreign domestic workers, but that’s...
