Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals
AdExchanger | Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young...
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Breckenridge Tourism Taps Power Of Social Media Snaps
AdExchanger | Instagram envy is immensely powerful to Breckenridge Tourism, which uses local tax dollars to boost tourism in the Colorado town. Visitors’ social media...
Has CNN created the worst ever mobile ad experience?
I arrived from Twitter via the CNN RSS feed. Before I could see the article I wanted, I had to endure an overlay (or lightbox)...
IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
Dentsu creates interactive photo on Instagram for Canon
In an effort to target millennials who are active users of social media, Dentsu Singapore, part of Dentsu Aegis Network, has created ‘Canon Instazoom’ for...
ICYMI: The best ads, the worst publisher tactic and the ugly brand pander du jour
Welcome to the long weekend. You’ve earned this brief respite. If, on your rush to get out the door and hit the beach, you missed...
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
EVA Air picks a travel style for your personality
EVA Air, the Taiwanese International Airline has launched a digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to...
Verizon’s Go90 Isn’t Getting Traction; Facebook Offers Continuous Live Streams
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t...
Rise of the user-generated content tribe in Instagram marketing
I love Instagram. And yes, hashtags too. The more, the merrier in fact. I am always amazed at the amount of creativity you find on...
Twitter eases character limits on tweets with new rules
Twitter will allow its users to say more in the 140 character limit by doing away with certain rules. In the coming months, adding videos,...
When branding matters more
Content marketing is growing at an unprecedented pace for publishers and today, many have realised the potential, building their business and offerings to leverage this...
Customer Engagement Survey: Brands Failing to Meet Mobile Communication Expectations
Ahead of the weekend, tyntec — a telecom-web convergence company — issued the results of its survey conducted in partnership with Ovum, which uncovers new...
Focus on ‘ideas’ & mobile video: Facebook Award trends from 2016
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
The Influencer Perspective On Cross-Channel Marketing
AdExchanger | Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube...
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
