Twitter Snaps Up SnappyTV In Bid For (More) Social TV
Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. “Our goal is...
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As Deep Linking Proliferates, Standards Begin To Emerge
Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But...
Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads...
Weibo Shares Surge On First Day of Trading
Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at...
Twitter Embraces App Install Ads
Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite,...
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize
Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are...
Jonah Peretti & Co. Get Owned: Watch the ‘Wolf of BuzzFeed’ Spoof Trailer
Our Clip of the Week is the “official trailer” for a movie that doesn’t exist — but that we kind of wish did. “The Wolf...
Will Twitter Ignite The App Install Wars?
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads...
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Brands Experiment With Twitter’s New Photo Collages
Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up...
Vine Comedians Emerge As Latest Hot Property for Brands
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park...
Twitter Talks to Ad Agencies About How to Market T…
Twitter Talks to Ad Agencies About How to Market Twitter buff.ly/1kGAlbY
Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
Updated: As Twitter’s Ad Costs Fall, Declining User Growth Becomes A Bigger Concern
Twitter’s average cost per ad engagement decreased steadily over the past seven quarters, culminating in an 18% decrease in the quarter ended Dec. 21. While...
IZEA Announces $12 Million Private Placement
Orlando, Florida – IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, announced that it has entered into definitive Securities Purchase Agreement to raise $12...
