Trending in India: Was the quota of Terracotta enough for #ModiInChina?
Twitter has been abuzz with Indian Prime Minister Narendra Modi’s visit to China and what has caught Indian social media’s attention more than the bilateral ties between...
Tagged: twitter cases
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
Twitter’s CFO Said to Be Running the Marketing Department Too
Anthony Noto, Twitter’s chief financial officer, is now running the company’s marketing department, a move that’s left many mouths agape in the marketing and tech...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
Twitter Struggling To Prove Ad Value; Salesforce Merger Speculation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive...
Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack
Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast,...
Pinterest Intros Marketing Development Program, Betas Ads API
Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
VO5 introduces wearable tech for hair care
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
Will Mobile Marketers Experiment with Live Video on Twitter?
If there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize...
T-Mobile’s Latest Promotional Ploy: Free Netflix
First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John...
Lee Kuan Yew passes away; world mourns on Twitter
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
