Twitter CFO Mistakenly Tweets About Deal: ‘I Have a Plan’
Correctly using Twitter has tripped up one of the company’s top executives. Chief Financial Officer Anthony Noto yesterday publicly tweeted about a plan he has...
Tagged: twitter cases
Youth, not the only driver of multiscreen behaviour
Young early adopter adults are no longer driving multiscreen behaviour. With the increase in penetration of tablets and smartphones, other age groups are also adopting...
Sizmek Launches New Self-Serve Rich Media Toolset for Social and Mobile Ads
Publishers, Advertisers, and Agencies can now easily build cross-platform and cross-device ads for Facebook, Twitter, Pinterest, and Tumblr newsfeeds New York, NY – Sizmek (NASDAQ:...
The Next Logical Step in Real-Time Marketing: Reactvertising
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all...
Twitter Beats Revenue Expectations Again but User Engagement Slows
At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow...
Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
Chobani takes aim at ‘breakfast fatigue’
Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup...
From the comments: Who is really to blame for agency unhappiness?
On Friday, Digiday published a piece about why agency employees seemed to be getting unhappier by the minute. Reasons varied: from fundamental changes in the way...
Twitter Trials “Buy Button” in Tweets
For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty,...
Achtung, Apple: Users fume at surprise free U2 album
Apple’s iCloud moves in mysterious ways. The iPhone maker is surprising iTunes users this week with free copies of “Songs of Innocence,” the latest album...
ITunes Users Miffed at Apple’s U2 Giveaway
U2, one of the most popular rock bands in the world, gave a new album for free to half a billion users of Apple Inc.’s...
Data pick of the day: 75% of Twitter active users purchase products online
On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small...
The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become...
Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’
Come take a journey. Or rather Journey. Belize, the small English-speaking Central American nation, may not have the cache of some of its Caribbean neighbors,...
‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown
Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with...
