Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Tagged: twitter case
Airbnb Swoops to Rescue of Reporters With #SochiProblems
Now here’s a real-time marketing execution that fits. Airbnb has spent today tweeting reporters complaining of horrendous accommodations at the Winter Olympics in Sochi, Russia,...
Twitter Q4 Ad Revenue Balloons to $220M, But User Engagement Flags
Twitter’s first quarter as a public company was hot and cold. Ad performance was the hot part. Q4 2013 ad revenue on the Twitter platform...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn
Oh, Yahoo. The lumbering Silicon Valley giant can’t seem to get out of its way. This afternoon, after Gmail experienced worldwide outages for a brief...
Infographic: Your Twitter Marketing Cheat Sheet
Is Twitter missing as a core component of your digital marketing strategy? For some, Twitter is critically important as a marketing tool. For others, it’s...
SocialCode Taps Agency Vet Colin Sutton to Lead Client Strategy
SocialCode, a Facebook and Twitter ads partner, has hired an agency executive to head up client services in a bid to forge deeper relationships with...
Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
FunMobility: 2014 Will Change Mobile Marketing Forever
In 2013, consumers were still adopting mobile technology faster that marketers were. Today, millions of smartphone owners use their devices for an average of 2...
EVB Wants You to Stop Texting and Driving — And Spread the Word
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
Was ‘Hercules’ A Branding Win for The Weather Channel?
There was a time when snowstorms were not news. They were just what happens in winter. That time is not now. Last night, a storm...
Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users
Twitter is bringing a new and more visible ad format that promotes advertiser accounts on the service to users’ mobile tweet streams. The company has...
Agencies, Partners Parse Twitter’s Foray Into Retargeting
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they...
Twitter Formally Adds Retargeting With ‘Tailored Audiences’
After beta-testing retargeting capabilities back in July, Twitter rolled out Tailored Audiences globally Thursday. The offering includes website retargeting along with third-party audience segments, supported by an...
GE Designates Dec. 3 as ‘3D Printing Day,’ 3D-Prints Xmas Gifts
Peanut butter has a day. So do donuts. So why shouldn’t 2013’s most-hyped technology also get one? General Electric is on it, folks. It has...
Hamburger Helper Is Awesome at Twitter. Really.
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
