Will Twitter Ignite The App Install Wars?
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads...
Tagged: twitter case
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Former Gawker editor to take Rob Ford approach to local news
Former Gawker editor A.J. Daulerio has just become the latest entrepreneur-journalist. He will be launching a local news site called Ratter scheduled to go live...
Brands Experiment With Twitter’s New Photo Collages
Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up...
FaceBook And Twitter Will Dominate Display Ads in Two Years (Or Less)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
Vine Comedians Emerge As Latest Hot Property for Brands
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park...
Brands have fun with Pi Day on Twitter
Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but...
Twitter Talks to Ad Agencies About How to Market T…
Twitter Talks to Ad Agencies About How to Market Twitter buff.ly/1kGAlbY
Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
Updated: As Twitter’s Ad Costs Fall, Declining User Growth Becomes A Bigger Concern
Twitter’s average cost per ad engagement decreased steadily over the past seven quarters, culminating in an 18% decrease in the quarter ended Dec. 21. While...
MMW in Austin for SXSW
Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW. If you’re not familiar, South by Southwest (SXSW) is a set...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
DataXu Names Software Executive to Board of Directors
Dan Demmer Joins DataXu’s Board BOSTON – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, announced that Dan Demmer has joined...
IZEA Announces $12 Million Private Placement
Orlando, Florida – IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, announced that it has entered into definitive Securities Purchase Agreement to raise $12...
Brands want you to know they know it’s Presidents Day
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
