ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among ‘mainstream marketers’, by helping them better understand...
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group Times of India Group, and how programmatic advertising is playing...
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
As consumers mature, markets evolve and new trends define the media landscape, new kinds of consumer segments emerge. BBDO indentified one such segment in its...
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last...
Data Released by Criteo Highlights Timing is Critical to Capture Holiday Season Sales; Mobile Devices Will Play a Major Role in Consumer Purchase Behavior New...
With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being...
Asia Pacific will turn to mobile messaging apps for engaging customers. There are more than one billion users combined on various messaging apps like WeChat,...
One of the biggest changes currently happening in the world of retail is the introduction of omnichannel services. In the hope of optimising consumer experience,...
Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique...
There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That...
It has been 20 years when the first banner ad on the web by AT&T in the United States went live. With a copy as...
Online shopping has become more than just a fad for the tech-savvy consumers in India and marketers are adding fresh attributes to enhance the experience...
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