The best of the week: Drinking rum, watching TV and getting on Line
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you...
Tagged: tools
Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
Marketing Clouds’ Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage
Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured...
What is B2B account-based marketing & why should you care?
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
Got creativity? ‘Cool’ will follow
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
Google’s Acquisition Of Anvato Boosts Ad Delivery, Averts Ad Blockers
AdExchanger | Google’s acquisition of cloud video platform Anvato late Thursday gives the search giant serious skin in server-side ad stitching. While Anvato provides video...
Equinix Sells Data Centres; PubNative’s New Mobile Native Mediation Tool
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another step towards completion of Telecity acquisition; Mobile...
ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG:...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
Inform or entertain: Is your content worth reading?
Do you hate ads? I loathe ads. I run three separate ad-blockers and another plugin that disables videos, just so I won’t have to run...
Intent, Data-driven Video is the Next Frontier of Programmatic Branding
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display....
10 delightful digital marketing stats from this week
From Instagram and mobile usage, to online sales and shifting attitudes towards paid content – here’s what’s going on in the world of digital. For...
Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the...
The Power of Video: How Brands Can Make the Most of VR
Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a...
Software testing is big business in Malaysia, says IDC
Leveraging on policy tools to support the creation of a strong pool of homegrown software testing companies is but one of a number of initiatives...
