Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
Tagged: tools
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
Recession-ready marketing
Not since 2008 has the future been more uncertain. With the collapse of Lehman Brothers still fresh in the memory of most, the global economy...
Pinterest Video Ads; Lotame Unlocks Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and...
Revcontent’s Exclusive Partnership with Brainjolt Media Pairs Top Viral Publisher with Industry-Leading Technology and Data Insights
SARASOTA, Fla. – Digital entertainment network Brainjolt, which reaches 33% of US adults each month, has entered an exclusive, multi-year partnership with Revcontent, the world’s...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
5 steps to start developing your content mktg plan
Content is here to stay. According to recent estimates, the content marketing landscape in Asia is growing at a steady pace of five to 10...
What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?
While the CPG giant has said that it won’t be reducing its Facebook ad spend, it will be doing less targeted advertising, instead opting to...
Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding...
AKQA on search marketing in a post-browser future
You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know...
More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project...
Smaato looks to eliminate mobile advertising waste
Smaato has expanded its mobile monetisation solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
Don’t Target Consumers Out At Sea: A Guide to Successful Location Targeting
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent...
When content meets data, real conversations begin
The mobile device is central to our lives today. We communicate, connect, share and transact on the most important aspects of our daily lives –...
