Announcing Socialbakers Analytics for the Russian Social Media Platform VK
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is...
Tagged: tools
ActionX and Branding Brand Announce Mobile Commerce Partnership
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Millennial Media Launches Comprehensive Suite of Mobile Measurement Products
Omni Measurement Solutions Shines a Light on Mobile Campaign Effectiveness by Showing Impact on Foot Traffic, Total Spend, Brand Lift and more BALTIMORE – Millennial Media...
AdFin Brings Price Transparency, Advanced Analytics to Digital Media
Trusted source of market information launches to serve both buyers and sellers NEW YORK – The kinds of tools and techniques financial markets rely on are...
‘Breaking Out of Search: 24/7 Media Assists SME Advertisers Tackle Local Digital Advertising Opportunity’, by Nicky McShane, European Managing Director, 24/7 Media
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance...
VIRURL Acquires REVENUE.COM and Rebrands under New Moniker to Launch the Most Native Ad on the Web
Native Advertising Startup a Finalist in the “Advertising” Category at the 3rd Annual Siemer Silicon Beach Summit in Santa Monica, CA Santa Monica, CA – VIRURL,...
TubeMogul Formalizes IPG Mediabrands Partnership Across UK, Asia-Pacific
Video demand side platform TubeMogul and IPG Mediabrands have expanded their work together in the UK, Australia and Japan as the two seek to build...
Lineup Systems to Present Enhanced Cross-Media Booking and Digital Capabilities at WAN-IFRA World Publishing Expo 2013
CEO Michael Mendoza to speak at Media Port for Workflow Efficiency , Tuesday 8th October. Lineup to show publishers key advancements to prepare for ‘digital future’. London– Lineup...
The nuts and bolts of programmatic marketing (part three)
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying...
Millennial Measurement; New IAB Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to...
IgnitionOne Releases Industry-First Predictive Optimization Tool for Programmatic Display
SPOT® Predictive Algorithm Expanded Beyond Search to Optimize Display Advertising Bidding and Budgets across All Display Inventory NEW YORK – IgnitionOne, a global leader in...
Artisan Launches Industry-First Partner Program for Mobile App Conversion Rate Optimization
PHILADELPHIA – Artisan Mobile, creator of the industry’s first Mobile Experience Management (MEM) platform, announced the Artisan Certified Partner Program designed to join Artisan’s mobile technology together with...
The Weekly Digital Marketing Update @ Copenhagen INK (23-09-2013)
Asia Digital Marketing News Wall Street Nervously Watching Apple Stores on Friday Private marketplaces on the rise 7 reasons why you lose sleep over digital...
Former Googler Penry Price Is LinkedIn’s New Ad Sales Chief
Penry Price — a former top sales executive at Google who left two years ago to helm the ad-targeting firm Media6Degrees (recently renamed Dstillery) —...
SugarCRM Works with Google to Measure & Optimize AdWords Campaign Generated Leads
CUPERTINO, Calif. – SugarCRM, the company that makes every user a customer expert, announced that it has integrated with Google’s new “Conversion Import” feature. With this...
Programmatic Video Advertising Will Grow Tenfold Between 2012 and 2015 in Europe According to IHS
In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON – SpotXchange, the largest global marketplace of digital video...
