Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives...
Blue Chip Client Base Reaps Benefits of On-Demand Advertising Effectiveness Data over Full Suite of Mobile Platforms MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard...
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly...
The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to...
Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the...
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are...
Metrics include first-ever measure of how many people view TV-related Tweets NEW YORK – Nielsen, a global information and measurement company, announced the commercial launch of...
iQ media’s New Version of their Flagship Product, cliQ 4.0, Provides New Tools that Raise the Bar in Business Intelligence and Content Marketing DOYLESTOWN, Pa....
Access to NAICS Data Also to Help Reduce Costs Associated with B-to-B Targeting ATLANTA – Digital Element, the leading provider in IP Intelligence and geolocation solutions,...
B2B Advertisers Can Now Target and Reach Specific Companies on Facebook with Demandbase; Dedicate Spend on the Businesses that Matter Most SAN FRANCISCO – Demandbase, Inc.,...
On Monday, Meyers Research shared details with MMW of its latest launch – Zonda. Zonda is the first mobile app of its kind dedicated to...
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
In the past week, Integral Ad Science and DoubleVerify – two companies whose aim is to ensure that brand advertisers get the kind of exposure...
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