Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico
Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis’ acquisition in Mexico that brings...
Tagged: tools
Facebook adds video support to lead ads
After opening lead ads to all advertisers in October 2015, Facebook has now added new tools to the mobile signup process. Among the tools added...
How mobile developers can conquer overcrowded app stores
by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
How effective are your Instagram & mobile app ads?
While Instagram reached 200,000 advertisers recently, mobile app ads have also risen leading to app installs increasing 196 per cent year-over-year. A Kenshoo report highlighted...
Maxus launches unique mood based planning tool Kaleidoscope in india
Maxus India has launched ‘Kaleidoscope’, a unique mood based planning tool which is Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s...
Publicis.Sapient Acquires Vertiba, Strengthens Its Salesforce Support Capabilities
AdExchanger | Publicis.Sapient acquired Salesforce Gold partner Vertiba on Wednesday to expand its ability to build and deploy Salesforce marketing cloud solutions. Publicis.Sapient did not...
The Pandora’s box of tools for content creation
Entering the world of modern-day online marketing that is content-led feels like how you felt the first time you went skydiving. You don’t know what...
The Writing’s On the Wall for Facebook’s SSP Product
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was...
#sowhoknew: How would you answer the World’s toughest interview question?
The toughest question asked at an interview is posed by Facebook according to a recent Business Insider article. Why? Because Mark Zuckerberg will… “only hire...
5 tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites....
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the...
Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening...
What does FB-owned Parse closing mean for app developers?
Recently, the news broke that Parse is shutting down. With Parse retiring its service, many developers are wondering how to find a tool they can...
