Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
Small and medium-sized businesses (SMB) are the heart and soul of economies in Southeast Asia (SEA). They create jobs and make up half, if not...
Ecosystem is not a new word. When talking about ecosystem, most people usually link it with environmental related topics. But the ecosystem mentioned here is...
With the technology advancing, ads are now everywhere in new and different forms. But are these ads effective and do people like them? About 80...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/04/2016
Mark Zuckerberg has said that Facebook thinks a new product is ready to become a real business only once it has 1 billion users. The...
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow, ExchangeWire hears from Benoît Cochet (pictured...
STW Communications Group Limited, Australasia’s marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW...
Hootsuite has acquired Sales Prodigy, a mobile app built to help sales organisations tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly...
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett...
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing is fast becoming the targeting...
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
As the industry tries to make sense of the consumers, data was the hero that stood out from 2015. The more data that a company...
I was planning a trip for the summer holidays when it occurred to me that technology has really reduced the distance between the traveller and...
New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights...
Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little...
Cross-platform video advertising between walled gardens doesn’t sound like a particularly easy way to go about running an advertising campaign. Advertisers know that their audiences are...
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