Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will...
Tagged: tool
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...
What does FB-owned Parse closing mean for app developers?
Recently, the news broke that Parse is shutting down. With Parse retiring its service, many developers are wondering how to find a tool they can...
OMD tops Gunn Report; Coca-Cola leads advertiser list
OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in...
Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK – Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2...
Facebook now automatically adds captions to silent video ads
People now watch 100 million hours of video on Facebook every day. However, it is still a challenge for marketers and Facebook that 80 per...
Surge in Marketing Automation Deals Reflects Marketers’ Business Needs
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of...
Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps
AdExchanger | Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are...
MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration
Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...
VideoAmp to Expand Internationally with USD$15m Investment
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies...
New guns, old bullets: Google’s Ben Jones on the digital dichotomy
Where technology has armed marketers with the powerful new ‘guns’ to target consumers, Ben Jones, Creative Director, Google is of the opinion that the industry...
GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
AdExchanger | GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies...
Topsy, the Internet’s favorite social media analysis tool, has died at 8
Topsy is dead. The Internet’s favorite social media analytics service unexpectedly went offline last night, tweeting “we’ve searched our last tweet.” Topsy.com redirects to a...
Facebook unveils new tools for customer communication for Pages
Over 50 million businesses globally use Facebook Pages now to connect with their customers. With more and more people communicating with Pages, Facebook has launched...
