Dell Malaysia expecting a ‘flattish’ 2016
US technology giant Dell Inc is expecting a rather ‘flattish growth’ in Malaysia for next year, as companies increasingly feel the effects of the volatile...
Tagged: technology
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud...
Equity For Tech: Motherly Pairs With Quintype For Data-Driven Publishing
AdExchanger | Great content isn’t enough anymore. Publishers need sophisticated technology to distribute that content, optimize the mobile experience and monetize their audience. But building...
Why Have Buying Platforms Struggled With SaaS?
AdExchanger | Last week’s layoffs at demand-side platform (DSP) Turn underscored uncertainty in the way advertisers and agencies pay for their buying platform technology. Turn invested...
Codewise Adds Another Dimension to Targeting and Analytics with Digital Element’s IP Geolocation Technology
Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the leading...
With new ad, Amazon suggests its drone delivery program is real
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
Technology Development Centre established in Singapore
The Invention Development Fund has announced a new Technology Development Centre (TDC) in Singapore, which will be focused on translating prototype inventions into new products, business...
Black Friday is Better Online: Criteo Data Reveals eCommerce Takes Over the Entire Shopping Period
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
Indonesian SMEs Part II: Lack of data, coordination and will
Indonesia recognises the value of SMEs, and is intent on developing and boosting the sector via technology adoption and digitalisation, but these aspirations face on-going...
5 Things Businesses Need to Know About Data Science
Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to...
Go frictionless or become irrelevant: Red Hat exec
Most companies in Malaysia want to evolve and move their information technology (IT) towards becoming ‘frictionless,’ but do not know how to go about doing...
ChoiceStream Unveils Political Programmatic Offering for the 2016 Election Cycle
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
Snapchat Adds to Native Ad Arsenal With Sponsored Lens
Snapchat’s ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users’...
comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
Lenovo refreshes Yoga line, doesn’t see Microsoft as competition
Lenovo believes Microsoft is more of a partner and less of a competitor, despite the launch of the Surface Pro 4 and Surface Book. DNA...
GroupM’s Gotlieb: ‘Media Needs To Morph From The Top Of The Funnel To The Transaction’
AdExchanger | Television may be a little late to the programmatic party, but addressable TV promises to blend performance efficiencies with proven sales lift –...
