New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth...
The playbook has changed. Telcos now have to look at their business as a service, suggested Huawei Consulting principal consultant Nigel Bruin. Via DNA
This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led...
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Singapore makes clear the importance of technology and innovation in its Budget 2016, while SEA startups receive a US$15mil boost from the SuperSeed Fund. Via...
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
AdExchanger | Automated guaranteed has been the slowest part of programmatic to get off the ground. But one of its biggest proponents is the Dentsu...
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...
Performance Advertising Platform Engage Leads to 133 Percent Increase in Year-Over-Year Revenue MONTREAL, QC – Performance video advertising technology company SourceKnowledge today announced a $1.5 million financing...
Tune Talk CEO Jason Lo touts the ‘first in the world’ capability of its 8G MiFi service while shying away from clarifying the business model,...
AdExchanger | When Adam Warburton – head of mobile at British foreign currency exchange company Travelex – came to Barcelona for last year’s Mobile World...
Delivers Maximum Publisher Value Through One Platform with Open Access; Integrates Tapjoy as First Partner BERLIN – Fyber, a leading mobile advertising technology platform, today...
AdExchanger | British carrier Three Group became the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial...
The GSMA Mobile World Congress in Barcelona is expected to see a number of major product launches, reports CIO Today, including Samsung’s Galaxy S7 and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/02/2016
AT&T is joining the mobile speed race with Verizon Communications, outlining plans for faster wireless technology to meet the increasing demand for sports, movies and...
—Mark Ellis Appointed President and Chief Operating Officer, Time Inc. Sales and Marketing; To Head Automotive Category— —Greg Schumann Appointed President, Pharmaceuticals, Time Inc. Sales...
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