eBay Celebrates Black Friday by Launching New, Christmas-Themed Shopper Segments
London – eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday...
Tagged: targeting
What we learned at the Dublin Web Summit
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
Tapad Integrates VisualDNA’s Audience Profile Data Into Its Cross-Device Media Platform
New York – Tapad, the leader in cross-device marketing technology, announced the availability of VisualDNA’s psychographic audience-profile data within Tapad’s media platform. Starting today, clients...
Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the...
Competing trend of news syndicators delivering targeted ads
With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power...
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Selligent and StrongView Join Forces to Create Leading Global Marketing Technology Company
Combined Company Will Offer Comprehensive Technology for Omnichannel and Email Marketing BRUSSELS AND REDWOOD CITY – Selligent, Europe’s rapidly growing marketing automation and data management...
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
Hermès targets men with new AKQA MANifeste campaign
AKQA has launched a new campaign for the luxury brand Hermès called the MANifeste platform, targeting men with a novel idea of to-do lists. AKQA...
Data pick of the day: Younger onliners lead ad blocking
With the arrival of ad blocking on Apple’s iOS continuing to make headlines, Global Web Index’s chart takes a look at the profile of those...
ComScore Merges with Rentrak to Build the ‘iPhone’ of Media Measurement
Two big names in digital audience measurement — comScore and Rentrak — are joining forces. Online measurement firm and Nielsen rival comScore will merge with...
Advertising Week doubles as recruitment drive for agencies
If “women” were last year’s big focus at Advertising Week, this year it’s “talent.” Faced with turnover rates that in some cases is 25 to...
InMobi amplifies its data capabilities with Experian partnership
InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
OtherLevels Retail Study Finds Mobile Messaging Frequency, Content & Targeting Support Successful ‘Mobile-First’ Campaigns
Could “mobile-first” messaging strategies be a smart move for retailers in the upcoming holiday shopping season? Perhaps so. Mobile messaging — built around content, frequency,...
