New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity ATLANTA – Continuing to address mobile marketers’ growing needs for more accurate...
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
Over the last few years, Malaysia’s mobile advertising market reached critical mass, as a wide range of metrics demonstrate that it delivers reach, effectiveness and...
There are over 150,000 posts published by professionals every week on LinkedIn and nearly two million users who have used the publishing platform. In the...
AdExchanger | It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are...
AdExchanger | There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle...
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
WeChat, the popular messaging app developed by Tencent, has announced that its payment platform is now open to companies outside of China. This comes as...
Adoption of people-based advertising in Australia is rising quickly as advertisers experience superior performance and return on ad spend from addressable media campaigns. This is...
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future use. The more we do...
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
AdExchanger | OpenSlate – which helps brands find engaged YouTube audiences – also wants to make it easier for buyers to understand the value of...
After opening lead ads to all advertisers in October 2015, Facebook has now added new tools to the mobile signup process. Among the tools added...
Debuts Groundbreaking AudienceNow™ for LiveRamp Offering at RampUp 2016 Conference SAN FRANCISCO – Fluent, LLC, an IDI company (NYSE: IDI) and industry leader in people-based...
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress....
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 19/02/2016
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
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