Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
Tagged: targeting
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
The SXSW Party Decider
There are dozens of parties at SXSW. Targeting the right ones to get into requires serious thought. Via digiday,com
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients’ Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
What’s trending in digital marketing in 2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on...
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
Aberdeen decodes investment jargon
Singapore – Global investment management group Aberdeen Asset Management has rolled out a campaign targeting potential investors. Source: Marketing Interactive
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-01-30)
More Than Just Numbers: The Brands With the Top Relationship Quality on Facebook: http://t.co/b4ISGJV9 # P&G technology will let store scanners read coupons from your...
Walmart Acquires Mobile And So…
Walmart Acquires Mobile And Social Ad Targeting Startup OneRiot: http://t.co/6HN4qwi
ad pepper Infuses Semantic Tar…
ad pepper Infuses Semantic Targeting Into New RTB Platform: http://t.co/Hy6Stmu
Online audience profile targeting
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
New ad targeting options on Facebook
Facebook has been a little quiet as of late. Apparently if you aren’t a search engine moving in on the flagship product of your sworn...
Random acts of kindness from Hyatt’s
Members of Hyatt’s Gold Passport loyalty program already enjoy numerous benefits when they visit one of the company’s hotels. Soon, however, they’ll also benefit from...
