Pavilia Hill, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill, a New World Development (NWD), project was looking for...
Tagged: targeting
Industry Execs On Ad Servers And The Value Of Proprietary Tech
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things...
Case Study: How Accurate Location Data Increases Campaign Performance
Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers….when it’s...
Interpublic and Millennial Media join hands to deliver data-driven mobile solutions
Interpublic Group and Millennial Media announced that they have entered into a yearlong global strategic partnership. As part of the agreement, IPG agencies and their...
Premiering linear TV buying with programmatic tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week’s announcement to partner with AOL/Adap.tv to pilot the media...
Cradle starts co-investing for equity
In a significant development, Cradle Fund Sdn Bhd can now invest for equity instead of just giving grants. Leveraging on VCs, it is targeting amounts...
‘Fixing Programmatic Trading Models’
Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate...
InMobi engages Digital Element to enhance targeted mobile ad delivery
Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The...
SAP innovation centre in Singapore targeting startups, among others
SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and...
Adelphic And Affiperf: No Cookie Targeting? No Problem
Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in. That caution is well-founded since measurement and buy and...
Smaller screens attract higher engagement rate in Asia, says Appier
Taiwan-based marketing technology company, Appier has published Asia’s first cross-screen research report, providing insights into how users interact on multiple devices. Appier has based the...
It’s Official: Snapchat Says That Ads Are Coming
Snapchat, the ephemeral messaging app, is officially taking the advertising plunge. In a blog post on Friday, the Los Angeles-based company said it was introducing...
UGG Australia Reaches Its Audience, One YouTube Sensation At A Time
When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also...
What brands think about when they think about Snapchat ads
Ephemeral messaging app Snapchat is getting ads. Snapchat co-founder and CEO Evan Spiegel told Katie Couric during a live interview at the Vanity Fair New...
Audience Partners To Buy Bering Media And Go Beyond The Cookie
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum....
Resist the usual or disappear: Y&R’s Sandy Thompson
To engage and to entertain: if there was one motto communication professionals could go by, it would perhaps be this. Sandy Thompson, Global Head of...
